2010 Copyright Joy Kettler Gurgevich
J   Y of FOOD & YOGA
Joy Kettler Gurgevich - Behavioral Nutrition
      Finding Nourishing Foods:  Where and How to Shop 
When diet 
is wrong, 
medicine is
of no use.
When diet
 is correct, 
medicine is 
of no need. 

~ancient Ayurvedic proverb
5215 N. Sabino Canyon Road 
Tucson, AZ 85750
Simplify your grocery shopping. Shop the periphery of the store. This means push your cart around the outer edges of the store where you can choose fresh breads from the bakery, stock up on juices, yogurts, etc., from the coolers, select fresh fish to grill, and indulge in the delectable seasonal fruits and vegetables in the produce section.   These foods are fresh, close to nature, and nourishing. 

As you approach the fresh produce aisles, stop and feast your eyes.  Just enjoy for a moment the enticing rainbow of colors, all from nature.  On your shopping list we suggest five colors of fruits and five colors of vegetables: raspberries, cherries, beets, squash, pineapple, peppers, blueberries, purple potatoes, broccoli,  kale, red peppers, kumquats, 
tangerines, sweet potatoes, purple cabbage, purple onions, grapes….use a rainbow of colors and we guarantee that you will be never be bored with your food.  In fact, it will be the greatest gift to your taste buds and your body, and you can never eat too many fresh fruits and vegetables. 

Bypass most of the center aisles.  That is where the more highly processed and less wholesome foods are stacked: boxes, cans, bottles, and packages.  These foods  require no refrigeration, have a long shelf-life, and are generally pickled with preservatives, synthetic flavors and colors, agrichemicals, and contain excess sugar and salt, white flour, hydrogenated oils, etc. Most of these foods (with the exception of canned beans, tomatoes, and packaged whole grain products) are just empty calories and offer little, if any, nutrition.

“For while it used to be that food was all you could eat, 
today there are thousands of other edible foodlike substances in the 
supermarkets.  These novel products of food science often come 
in packages elaborately festooned with health claims.”    
--Michael Pollan  In Defense of Food

Most conventional grocery stores now have sections where you can find healthier options.  They may be signed as “Organic”, “Whole Foods” or “Natural”, and you may have to search and ask.  Some conventional supermarkets, such as Safeway, stock healthy options amidst the regular offerings.   

And, of course, there are also entire stores devoted to healthier choices.  In Arizona, they are popping up everywhere:  Whole Foods, Sprouts Farmers Market, Trader Joe’s, Sunflower, New Life Health Centers, and AquaVita.  Many health-oriented food stores have displays and opportunities to sample unfamiliar foods. This is a great opportunity to experiment with new flavors and textures before buying an unfamiliar food.

The Ultimate Grocery Shopping Experience:  Farmers Markets Take one step closer to nature by shopping at your local farmers’ markets. If you have never gone to an outdoor market, it is a culinary treat: huge bins of “just picked” tomatoes, peaches, potatoes, snow peas, whatever is in season, plus tables of fresh breads, farm eggs, cheeses, and much more.